Commerce is changing.
With up to 80% of traffic now coming from phones and the dominance of mobile advertising, a new type of online experience is needed.
📉 Mobile users read half as many pages and spend half as much time on site compared to desktop.
📈 35% of millennials would like to buy more on their phones but say it's too hard.
Streamline's focused design, quick load times, and instant product pages get your message and your products across faster and more effectively.
Direct-to-Consumer approved
An increasingly mobile audience needs to be won over quickly and precisely. We've based our approach on what's working for the new generation of DTC brands (Allbirds, Casper, etc.)
Stand out from the crowd
Thumb-friendly design, GIF-style animations, stylish scrolling text, seamless video integration, and an easily branded font-first design combine together to get you noticed.
20+ fully-featured sections
Say more with 20+ sections, now available on all templates. Tell your brand's story when it counts — when a customer is already interested in a product.
Made by ex-Shopifiers
Our work powers 500,000+ online stores. Archetype Themes was founded by Shopify's original creators of Debut, Brooklyn, Venture and more.
Trusted by
Mobile features
Lightning quick loadtimes
Streamline’s performance is second to none. We’ve kept the theme lightweight and fast to ensure quick time to view even on 3G connections — all without compromising on style or features.
Instant product pages
No waiting for product pages to load — use our Quick Shop feature to show complete product pages instantly from any collection, homepage, or custom sectioned page.
Infinite side scrolling
When browsing through a side scrolling collection, Streamline will automatically load more products before your customer reaches the end, creating a seamless infinitely scrollable collection without any dead ends.
Thumb menu
Your menu is the outline of everything you have to offer. Traditionally placed in the top corner, it has become increasingly difficult to reach as phones have grown substantially since the idea originated. Streamline changes that and puts your menu where your customers fingers already are: at the bottom of the screen and in a large easy-to-tap multi-level design.
Thumb checkout
Encourage continued shopping by combining Quick Shop with our Sticky cart. When enabled, adding a product to cart will instantly return customers to the page they were shopping from, allowing them to keep browsing through the collection that caught their interest.
Instant product previews
Your photos are what sell your products — Streamline can seamlessly cycle through each product’s photos as your customers scroll through a collection. This applies to collections that are set to show 1 image per row on mobile.
Mobile-specific images
Tailor your content for each device — you can add specific images for mobile devices on any of our hero sections.
Multiple templates
Product templates (NEW)
Choose from 4 alternate templates or create your own: Brand Story, Product Landing Page, Gift Card, or Pre-Order.
Collection templates (NEW)
Choose from 4 alternate templates or create your own: Promotions, No Promotions, No Sidebar, and Collection Landing Page.
Page templates (NEW)
Choose from 4 alternate templates or create your own: About, FAQ, Contact and Full-width.
Animation features
Animated hero section
Create unique attention-grabbing animated slideshows, either as a quick GIF-style animations or a smooth slideshow, using our Animated Hero section.
Scrolling text
Our eye-catching scrolling text section is available to use in two colour schemes on your homepage, product pages, or sectioned pages.
Text and image animations
Add a premium look and feel to your site with optional text and image fading animations as your customers scroll through your site.
Logo transitions
Keep customers attention as they navigation between pages by showing a loading animation with the logo of your choice.
Video features
Hero videos
Don’t hide your most effective content behind a play button — bring your brand to life with autoplaying high quality video built into our Hero Video section. Your videos will be just as captivating on mobile as they are on desktop.
.MP4, YouTube and Vimeo support
Streamline supports all major video formats for autoplaying video across your storefront. We recommend .MP4 or YouTube for the best balance of speed and quality.
Product videos
Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images, shown with a play button on the product thumbnail.
Traditional video
Include a full click-to-play video player with video controls and audio on your homepage or in your product descriptions.
Collection pages
Advanced filter (NEW)
Build a multi-category collection filter that lets customers instantly filter by size, price, color, and more.
Preview all images on hover
Customers can quickly preview up to 10 of a product's images by hovering their mouse over a product or when browsing a collection with 1 product per row from their phone.
Color swatches
Let customers see what colors are available for a product with either a solid color or a textured image.
Flexible layout
Choose how many products you want to show per row on both desktop and mobile and Streamline will arrange them for you. Also comes with an enlarged mobile layout for flush edge-to-edge products.
Large image banner
Optionally show a large, beautiful banner across the top of your collection pages.
See Conversion Features for quick shop and more.
Product pages
Additional templates (NEW)
Use our alternate brand story template or create your own from 20+ sections to tell your brand or product's story right on the product page itself.
Shipping callout
List your shipping policy right next to your product price to ensure customers know the complete price up front.
Size charts and custom tabs
Provide tabs or expandable boxes for size charts and other repeated content between your products using our custom tagging option.
Product video
Show autoplaying product videos inline with the rest of your product images, highlighted with a play button. Mobile-friendly with support for YouTube, .MP4 and Vimeo.
Mobile-friendly zoom
Customers can quickly look closer at a product image in our thumb-friendly zoom popup.
Color swatches
Let customers choose their color variant by showing either a solid color or a textured image swatch.
Custom related products
Showcase related products from the same collection below your featured product or from a custom collection of your choice.
Flexible layout
Adjust the size of your product images and product description to match the size of your products.
Conversion features
Sales points (NEW)
Concisely address common pre-purchase questions or showcase brand values right in the cart form with up to 4 quick bullet points and professionally designed icons.
Quick Shop
No waiting for product pages to load — use our Quick Shop feature to show complete product pages instantly from any collection, homepage, or custom sectioned page.
A new cart
Encourage continued shopping with our Sticky cart feature, best when combined with Quick Shop. When enabled, adding a product to cart will instantly return customers to the page they were shopping from, allowing them to keep browsing through the collection that originally caught their interest.
Shoppable social proof
Use our integrated Social Proof section to show images and links to Instagram or other social media posts of actual customers using your products. Tag the products shown in the post and they’ll help seal the deal by being shown first on that product’s page.
In-stock and low-stock notices (NEW)
Highlight when a product is in-stock or running low on inventory to encourage quick checkout before inventory run out.
Product tabs (NEW)
Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through metafields
Product question form
Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.
FAQ template
Answer common questions of any length on our expandable frequently asked questions page template.
Marketing features
Landing page template (NEW)
Create engaging landing pages using the 20+ modular sections with our new "landing page" alternate product template.
Newsletter popup
Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.
Footer newsletter
Collect email addresses and provide an enticing message sitewide on your footer.
Beautiful blog
Market to your customers or create a lookbook with our easy to read blog. Articles have been optimized for readability and easy commenting.
Design features
Clean, minimal design
Keep the focus on your products and messaging with Streamline's clean and minimal design style.
Big, beautiful imagery
Large edge-to-edge photos, animations, video, and slideshows let your imagery shine, especially on small screens.
Typography-driven design
One of the most effective ways to give your brand character is through the fonts you use. Streamline uses large, effective typography that puts your style front and center and gives you complete control of sizing, spacing, and capitalization.
Optimized for readability
Smooth, subtle overlays and gradients ensure that your text will be readable but stylish when placed over photography — no matter the size or color.
Scattered photos effect
Give your pages a unique look with our scatter photo effect, shifting your collection and product thumbnails in different directions.
Alternate section colors
Highlight certain sections with our Alternate Section color settings, allowing you to switch the color scheme of any additional section on your homepage, product pages, or sectioned pages.
Video guides
View more guides on our YouTube channel
